Sartoria Milano
Services:
Web Development; Web Marketing; UX Research; Market Analysis
Technologies:
WordPress
2020 – In progress
Brief
Sartoria Milano, a historic and renowned Milanese tailor, asked us to completely redesign their website to address the decline in sales caused by the restrictive measures implemented due to the COVID-19 pandemic. The goal was to increase their online visibility and create a modern, eye-catching digital showcase that reflects the exceptional quality of the garments they craft by hand. In addition, they requested the integration of an e-commerce platform that could be managed independently and asked that the project be completed as quickly as possible.
Responsive
and eye-catching
It was therefore a natural choice to go with a responsive WordPress solution, so that we could quickly achieve a high-quality result. The site was developed with amobile-first strategy, optimising all pages and interactions for both mobile and desktop devices.
To improve conversion rates and the browsing experience, we completely redesigned the website’s user experience and interface. The result is a dynamic, modern showcase that meets the expectations of a company of their caliber.
E-commerce Development
The development of an integrated e-commerce section—which sales staff can easily manage directly—followed by the creation and integration of Instagram and Facebook shops, has enabled Sartoria Milano to expand its market to include online solutions, allowing the company to sell its exquisite tailored garments and gift cards online.
Search Engine Optimization
A significant part of the project involved SEO optimization. Thanks to our meticulous work in SEO copywriting, link building, creating effective URLs, and optimizing meta tags and code, we were able to make the site easily accessible and highly visible, propelling it to the top of search results. When you search for “Tailoring in Milan” on Google and Bing, Sartoria Milano will appear as the first (non-sponsored) result.
Video Making
The Battista brothers typically work behind the scenes at major television shows, tailoring or making alterations to the high-end custom-made garments worn by celebrities. They often capture these moments with amateur photos and videos. To give this content the attention it deserves and make it look “professional” so they can post it on their channels, we carried out extensive editing and video production work.
We also produced promotional videos showcasing their business and its history, which they screen during the numerous events they organize in Italy and abroad.
Newsletter
To promote the exclusive golf events organized or sponsored by Sartoria Milano, we have created effective and impactful newsletters.
For these invitations, we create eye-catching graphic and text content to send to our mailing list of most loyal customers; we also produce thank-you newsletters that are sent to those who attend these events. These newsletters are also designed to send discount vouchers and coupons exclusively to our core group of most loyal customers.
With the pandemic...
To mitigate the challenges caused by the pandemic, we worked with our client to introduce services that would make shopping easier during the most restrictive period. In addition to our existing services, we have added Online Consultations, allowing customers to refresh their wardrobes without having to visit the atelier. Through video calls, the customer is guided and advised on the selection of colors, fabrics, combinations, and other details for the creation of their tailored garments. In addition, we have introduced the Travel Tailor service, which allows customers to be visited directly at home, where Sartoria Milano staff use a portable body scanner to take precise measurements without customers having to visit the atelier.
Conclusions
Given the timeframe and objectives, working with WordPress was themost suitable solution for the client’s needs. In fact, it allowed us to create a high-quality digital showcase in a short amount of time, launching a modern website that performs well in search engines.
Of course, our collaboration didn’t end with the creation of the website; for over two years now, we’ve been working with Sartoria Milano to strengthen and solidify their brand reputation.
