Boostit
Services:
UX/UI Design; Web Design; Brand Identity
Technologies:
Figma, WordPress
2024 – 2025
Project Overview
Boostit was founded in 2018 and began selling customizable clothing online with the goal of developing and promoting eco-friendly and durable apparel. From the cotton in the T-shirts to the inks used in printing, there has always been a focus on the environment and sustainability. Boostit needed a corporate rebranding: the old look didn’t convey the right image of who the company was. It was outdated and did not emphasize its values. As a team, we set out to solve the problem by visually redefining their identity and providing a more modern and professional look.
The second part of the project was to adapt the website to the new identity by going over the style and graphic layout. The main goal was to promote the idea of sustainability by giving more visibility to the products made through a simpler and more modern layout.
Brand Identity
Boostit has always placed a strong emphasis on sustainability at the core of its identity, distinguishing itself through its ability to create eco-friendly clothing that is also high-quality and durable. To reflect these values, we developed a modern visual style featuring natural tones (greens, beiges, earth tones) that embodies the principles of environmental responsibility and strengthens brand recognition.
Building on this foundation, we introduced the evocative and organic cotton flower symbol, paired with simple, linear, and clean geometric elements. These graphic motifs not only enrich the brand but were designed to be integrated and adapted throughout the website’s layout, graphic patterns, and icons, as well as recurring elements in forms, consistently supporting the user experience and UI design across all digital sections.
Website Development
As for the website, the main goal was to put more emphasis on the products through a simpler and cleaner layout. So, as a first step, we analyzed the current site and that of the many competitors offering similar services, and from there we drafted and presented to the client the changes to be implemented. the next step was to create on Figma two proposals of different styles and layouts that would complement the previously chosen brand identity.
Once the direction was agreed upon, we took care of making the new site pages, setting up new styles, images, and text on draft pages, so as not to disrupt the operation of the previous site. Once the new pages were created and approved, we put them online within a few hours, minimizing the duration of “forced” downtime for the site.
Results
Through meetings and operational discussions, we clearly captured the essence of Boostit in a new visual identity and a website that reflects its values. We developed a modern, recognizable style centered on the theme of sustainability, and consistently applied it across graphic elements, layouts, and digital content.
The result is a more professional image that aligns with the new product line: a cleaner online presence, focused on the product and designed to support Boostit in the coming years with a solid, easily scalable foundation.
Why a corporate brand restyling is a valuable strategic move
A corporate rebranding is a crucial tool for refreshing market perception, enhancing brand recognition, and strengthening customer relationships.
Unlike rebranding, which involves radical changes to a brand’s identity, a restyling preserves the brand’s core elements while evolving them in a harmonious and credible way.
Its effectiveness lies precisely in its ability to combine continuity with freshness, retaining the loyalty of its existing audience while attracting new viewers
The benefits of a well-designed redesign
Staying recognizable while preserving its identity
The corporate brand redesign maintains the visual familiarity that customers already know, avoiding confusion, while at the same time conveying a strategically planned sense of freshness.Adapting to new media and digital environments
A brand designed for modern screens, apps, and responsive formats is easy to read and consistent with today’s user experience. In this sense, a corporate brand redesign is essential for modernizing visual communication without compromising the brand identityReflecting the Company’s Strategic Evolution
When your mission, values, or offerings change, refining your visual identity—through your logo, color palette, or tone of voice—can communicate that change in an authentic and measured way.Greater consistency across online and offline channels
A corporate rebranding helps standardize the visual and communication style across all touchpoints, strengthening the brand’s presence in every context—from digital to in-person events.Strengthening internal engagement
It’s not just a cosmetic change: aligning teams and leadership with the new look fosters company pride and makes the brand’s high-profile communications more effective
